Program Manager - Car Dealer

City(s): Etobicoke, ON


Published: July 8, 2024
Type: Full time
Position to fulfill: 1

The Program Manager - Car Dealer is responsible for achieving program goals in the Car Dealer Channel. Working closely with the National Sales team, they will help to oversee and coordinate various projects and strategic initiatives by managing and coordinating program components. This is a cross functional role working with Sales, Marketing, Merchandising, Finance and Customer Service to facilitate new and ongoing national initiatives.


  • Identify and analyze potential customers and business opportunities;
  • Design business proposals and personalized service offers according to targeted needs;
  • Seek to create long-term strategic partnerships with existing clients;
  • Manage commercial relationships with major accounts;
  • Participate in the development of strategic decisions regarding the business direction of the company;
  • Develop personalized marketing tools for each client;
  • Follow up on the activities of major accounts to maximize their potential;
  • Propose value-added services to existing clients;
  • Negotiate, conclude and draft service contracts with clients and suppliers;
  • Make corporate presentations on the services offered by the company;
  • Participate in the development of the marketing strategy for future periods;
  • Oversee the implementation of newly signed commercial agreements.


 Success factors

  • College or university training in business administration, marketing, economics or any other related disciplines;
  • Five (5) to seven (7) years of experience in a business development, representation or marketing position;
  • Knowledge of the mechanics of product distribution and sales to corporate clients;
  • Knowledge of Customer Relationship Management (CRM) tools as well as word processing, spreadsheet and presentation software;
  • Constantly oriented towards customer needs;
  • Autonomous, rigorous and capable of taking initiatives;
  • Organized, able to carry out several mandates simultaneously and meet deadlines;
  • Collaborative, working effectively across teams, functions and departments with clear communication;
  • Able to stay focused on the task despite stress and tight deadlines;
  • An excellent communicator, able to seize business and networking opportunities;
  • Attention to detail and good analytical skills with knowledge of Microsoft Office, Power BI


  • Quebec company of national scope;
  • Opportunity for growth in an expanding company;
  • Work environment stimulated by innovation;
  • Full range of social benefits*;
  • Group RRSP*;
  • Flexible hours and teleworking (depending on the position);
  • Competitive salaries;
  • Sick days*.

*Some conditions apply.

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