Our Story
Founded by André Touchette in 1979, Groupe Touchette is now the largest Canadian-owned tire distributor and is recognized for its expertise and superior level of service to manufacturers, car dealers and independent customers.
Today, led by Nicolas Touchette and Frédéric Bouthillier, the company headquartered in Montréal specializes in value-added tire distribution services.
Meet Our Leaders
Nicolas Touchette
Co-Chief Executive Officer
As Co-CEO and co-owner with 25 years in the tire industry, Nicolas leads Groupe Touchette's growth and strategic vision. His deep industry knowledge, operational expertise, and visionary approach have positioned the company as a national leader.
Frédéric Bouthillier
Co-Chief Executive Officer
With 25 years of experience in the tire industry, Frédéric, co-owner and Co-CEO, is responsible for revenue, profitability, product strategies, and tire manufacturer relationships. His analytical mindset, attention to detail, and inclusive leadership style have been key to Groupe Touchette’s success.
Frédéric Poussard
Chief Financial Officer
Frédéric is a seasoned financial executive with decades of experience in public companies. As a key leader in shaping Groupe Touchette’s mergers and acquisitions strategy, he has ensured the company's financial solidity through his governance and negotiation expertise.
Jocelyn Poirier
Chief Corporate Officer
A seasoned executive, law graduate from Université de Sherbrooke, and member of the Barreau du Québec, Jocelyn Poirier is renowned for strategic and collaborative leadership. With extensive cross-sector experience, Mr. Poirier has spearheaded major organizational transformations and contributed to the sustained performance improvement of leading enterprises.
Driven by Our Goals
Our Mission & Vision
Our customers expect the best, and that’s what we deliver. We take great pride in exceeding those expectations and ensuring that each interaction reflects our commitment to quality and service.
We work collaboratively, think differently and focus on delivering real value to our customers. We believe that true innovation comes from working together, sharing insights, and creating solutions that propel us all forward. This commitment is woven into every aspect of our operations, driving us to constantly improve and evolve.
Our mission goes beyond just moving tires; it’s about moving ideas and connecting them with our clients to foster their future success. We strive to build meaningful partnerships, understanding that our role is to support our clients in achieving their goals.
By aligning our vision with theirs, we create a synergy that leads to growth and progress.
Groupe Touchette is:
Always moving. Always connecting.
Our Culture & Values
Our core principles define our culture, guide decisions, and shape our success, fostering unity within our team and relationships with the broader community.
Collaboration
We overcome barriers by collaborating with colleagues, customers, and partners. Fueled by our team’s passion, we work hard and celebrate victories together.
Respect
We listen, recognize and treat others with dignity. We show up for each other as a team.
Integrity
We uphold strong moral principles, always doing what’s right for our customers, our company, and each other.
Excellence
We are known for our expertise and superior service, driven by a commitment to quality. Rigor and innovation empower us to continuously improve and deliver added value to our customers.
Accountability
We take ownership and responsibility for our actions, following through on commitments.
Our Impact
ESG: Groupe Touchette’s Commitment
Groupe Touchette is committed to building a more sustainable future. Our ESG approach focuses on four key priorities: managing tire end-of-life, advancing the green transition, supporting our people and communities, and ensuring strong governance.
Environmental Stewardship: Tire End-of-Life & Green Transition
We are committed to reducing our environmental impact by managing waste responsibly, supporting a circular approach within the tire industry, and investing in solutions that help lower our carbon footprint.
Social Responsibility: People & Communities
Our success depends on the strength of our team and the communities we serve. We are committed to providing a safe and inclusive workplace, while working with local communities to support their well-being and resilience.
Governance: Culture & Performance
We uphold high standards of compliance, accountability and transparency. We act with integrity and continuously refine our practices to support strong, responsible performance.
By embedding ESG into our strategy, we aim to create long-term value, contribute positively to the industry and build a resilient business for the future.
2024 ESG Annual Report
Forced Labour and Child Labour in Supply Chains Report – Fiscal Year 2023
