Karine Doucet as Vice-President, Human Resources and Talent, and Matthieu Lefebvre as Associate Vice-President, Operations, Eastern Canada
Montreal, February 4, 2026 — Groupe Touchette is pleased to announce the appointment of two senior leaders to its executive team: Karine Doucet as Vice-President, Human Resources and Talent and Matthieu Lefebvre as Associate Vice-President, Operations for Eastern Canada. These appointments underscore the organization’s continued commitment to sustainable growth across Canada.
Karine Doucet Appointed Vice-President, Human Resources and Talent
Karine brings over 20 years of experience in strategic human resources leadership. Throughout her career, she has held key leadership roles within major organizations, contributing to large-scale transformation initiatives and the implementation of innovative talent management practices.
Prior to joining Groupe Touchette, Karine served as Vice-President, Human Resources at Nouveau Monde Graphite, where she led the human resources strategy in a fast-growing organization focused on sustainable development. She previously held the role of Vice-President, Global Talent and Culture at Gildan Activewear, overseeing global succession planning, leadership development, and employee engagement initiatives. Earlier in her career, she was Director, Organizational Development at ArcelorMittal, where she led organizational transformation, HR process modernization, and continuous improvement efforts in a complex industrial environment.
Karine holds a Bachelor’s degree in Industrial Relations from Université Laval and certifications in leadership assessment. She is recognized for her strategic mindset, her ability to influence and mobilize teams, and her expertise in human resources governance, talent attraction and retention, and organizational transformation.
In her new role, Karine will report to Co-Chief Executive Officers Nicolas Touchette and Frédéric Bouthillier. She will play a key role in modernizing the human resources function, strengthening employee engagement and talent development, and supporting the organization’s cultural evolution.
“We wish Karine great success in her new responsibilities and are confident that her expertise will help reinforce our position as an employer of choice,” said Nicolas Touchette, Co-Chief Executive Officer.
Matthieu Lefebvre Appointed Associate Vice-President, Operations, Eastern Canada
Matthieu Lefebvre brings extensive experience in operations leadership, process optimization, and performance management. He holds a Bachelor’s degree in Business Administration from Université du Québec, an MBA from HEC Montréal, and a Project Management Professional (PMP) certification from the Project Management Institute.
His career spans leadership roles within the Canadian Armed Forces, Hydro-Québec, McKesson Canada, and most recently Atlantic Packaging Group, where he played a key role in driving operational efficiency and continuous improvement initiatives.
“I am thrilled to announce the arrival of Matthieu Lefebvre as our new Associate Vice-President of Operations, East Region,” said Karina Di Rupo, Vice-President, Supply Chain. “Matthieu’s leadership will be instrumental in advancing our commitment to operational excellence. With a proven track record of optimizing processes, enhancing efficiency, and fostering a culture of continuous improvement, his appointment marks a significant step toward strengthening our operational capabilities. His strategic vision and hands-on approach will ensure that we continue to deliver exceptional value to our customers while maintaining the highest standards of quality and performance.”
About Groupe Touchette Inc.
Founded by André Touchette in 1979, Groupe Touchette, the largest Canadian-owned tire distributor, has been recognized for over 40 years for its expertise and superior level of service to manufacturers, car dealers and independent customers. Today, led by Nicolas Touchette and Frédéric Bouthillier, the company headquartered in Montréal specializes in value-added tire distribution services. Groupe Touchette employs over 1,800 people and has a presence across Canada with more than 40 distribution centers. Through its TireLink and DT Tire Banners, Groupe Touchette is servicing car manufacturers, car dealerships and independent tire retailers. The company also serves Canadian consumers under the retail banners Tirecraft, Integra Tire, Signature Tire, Tireland/Ici Pneu, Tire Partners/Pneu Solutions, Pneu Select, MécaniPneu, Pneus Chartrand Mécanique, Pneus Express Mécanique, Pneus Bélisle and Touchette Motorsport. For more information, visit grtouchette.com or follow us on LinkedIn.
For further information:
Groupe Touchette
Anne-Marie Larochelle, Marketing Director
alarochelle@grtouchette.com