Montreal, May 21, 2025 – Groupe Touchette, Canada’s largest tire distributor, is pleased to announce the appointment of Leif Ellefsen as President of its Touchette Retail & Commercial division.
With over 40 years of executive experience in operations and supply chain leadership, Mr. Ellefsen brings a deep understanding of logistics, distribution, and strategic growth within the automotive and retail sectors. His impressive track record includes senior leadership roles at Point S Canada, Distribution Stox, Groupe St-Hubert, AKZO Nobel Canada Inc, Maillot Baltex & Multi-Marques Inc.
“We are thrilled to welcome Leif to Groupe Touchette,” said Nicolas Touchette, Co-CEO of Groupe Touchette. “His strategic mindset, operational expertise, and commitment to customer success make him the ideal leader to guide the continued evolution of our Retail & Commercial division. We are confident that his vision will further solidify our leadership position in the Canadian market.”
Mr. Ellefsen is known for his pragmatic leadership style, customer-centric approach, and ability to build strong business partnerships that translate into measurable results. “It’s an exciting time to be joining Groupe Touchette,” said Leif Ellefsen. “The organization’s growth trajectory, innovative spirit, and focus on operational excellence align perfectly with my own values and experience. I look forward to working closely with the team to continue delivering value to our customers and partners across Canada.”
This appointment reinforces Groupe Touchette’s commitment to strengthening its presence and capabilities in the retail and commercial service segments while driving operational excellence and customer satisfaction.
About Touchette Retail & Commercial
Touchette Retail & Commercial, a business unit of Groupe Touchette serves the needs of Canadian consumers through its Tirecraft, Integra Tire, Signature Tire, Tireland/Ici Pneu, Tire Partners/Pneu Solutions, Pneu Select, MécaniPneu, Pneus Chartrand Mécanique, Pneus Express Mécanique, Pneus Bélisle Inc. and Touchette Motorsport retail banners. Groupe Touchette is the largest Canadian-owned tire distributor, recognized for over 45 years for its expertise and superior level of service to automotive manufacturers, dealers and independent customers. Headed today by Nicolas Touchette and Frédéric Bouthillier, the Montreal-based company specializes in value-added tire distribution services. Groupe Touchette is present across Canada, with over 40 distribution centers. Through its TireLink and DT Tire banners, Groupe Touchette also serves the needs of automotive manufacturers, dealers and independent tire retailers. For more information, follow Groupe Touchette on LinkedIn.