Two Proudly Canadian Companies Announce Partnership, Strengthening Commitment to Local Service from Coast to Coast
Surrey, BC — May 15, 2025 – In a move that strengthens Canada’s automotive landscape, two proudly Canadian companies, OK Tire Stores Inc. and Groupe Touchette Inc., have announced a strategic partnership that will enhance their business offerings and customer service, boost distribution capabilities, and reinforce their presence and commitment in communities across the country.
With longstanding roots servicing customers across Canada and a shared legacy of excellence in the automotive and distribution sectors, this collaboration brings together the strengths of two industry leaders. OK Tire is recognized as Canada’s largest independent network of tire and auto service retailers, while Groupe Touchette stands as the country’s largest Canadian-owned tire distributor.
Effective June 9, 2025, consumers across Canada can expect to see immediate benefits from this partnership, including improved product availability, faster delivery times, and continued support from trusted, locally based experts. The partnership offers the best of both companies, building on the trusted local service customers have come to expect. It also reaffirms both companies’ commitment to local service by uniting their expertise and resources to deliver even greater value to communities nationwide.
“As two homegrown Canadian companies committed to serving local communities, this partnership reflects our shared dedication to quality, reliability, and innovation,” says Shayne Casey, Chairman of the Board of Directors and interim CEO & President of OK Tire Stores Inc. “We are proud to partner with Groupe Touchette—a brand that understands this is about more than just business. It’s about delivering the level of service Canadians deserve, no matter where they are. We believe true innovation comes from working with like-minded partners who understand that we offer more than just tires—we offer solutions.”
While both companies will continue to operate as independent entities under this distribution agreement, each will leverage the strengths of the other’s expanding network. Building upon Groupe Touchette’s industry-leading logistics and national network of more than 40 distribution centres, the company will now serve as the official distributor for OK Tire—enhancing delivery speed and efficiency, while offering an unmatched depth of inventory and a wide assortment of leading tire brands. OK Tire will benefit from Groupe Touchette’s top tier service, access to established network relationships and on-the-ground service excellence from coast to coast, reinforcing the brand’s commitment to local service excellence.
“We see this partnership as a natural evolution in our mission to deliver exceptional value to customers across Canada,” says Paul Hyshka, Associate Vice-President Sales, Independent and Commercial at Groupe Touchette. “By combining our distribution expertise with OK Tire’s retail strength, we’re reinforcing what matters most—reliable access to quality products, timely service, and strong support for local businesses. Together, we are creating a more agile, responsive supply chain that puts the customer first.”
Groupe Touchette strives to build meaningful partnerships, recognizing that their role is to support their clients in achieving their goals. With a strong focus on sustainability, Groupe Touchette’s values align perfectly with OK Tire’s commitment to excellence through teamwork, respect, and accountability. OK Tire has a deep-rooted history as a tire and auto service retailer, being a part of the Canadian landscape since 1953 and now driving more than 325 independently owned and operated locations across the country. The retailer is heavily invested in the growth and well-being of each franchise location, ensuring strong ties to the local communities they serve.
About OK Tire
OK Tire Stores Inc. is the largest independent tire and auto service retailer network in Canada. Part of the Canadian landscape since 1953, there are more than 325 independently owned and operated OK Tire locations across the country offering a full range of both retail and commercial services. Each franchise is unique within its geographical area, tailoring its offerings to meet customers’ needs and covering everything from the front bumper to the back. Customers can count on national support as well as the personal service of a local owner who lives in, shops in, and supports their community. Visit oktire.com or commercial.oktire.com for more information.
About Groupe Touchette Inc.
Founded by André Touchette in 1979, Groupe Touchette, the largest Canadian-owned tire distributor, has been recognized for over 40 years for its expertise and superior level of service to manufacturers, car dealers and independent customers. Today, led by Nicolas Touchette and Frédéric Bouthillier, the company headquartered in Montréal specializes in value-added tire distribution services. Groupe Touchette employs over 1,800 people and has a presence across Canada with more than 40 distribution centers. Through its TireLink and DT Tire Banners, Groupe Touchette is servicing car manufacturers, car dealerships and independent tire retailers. The company also serves Canadian consumers under the retail banners Tirecraft, Integra Tire, Signature Tire, Tireland/Ici Pneu, Tire Partners/Pneu Solutions, Pneu Select, MécaniPneu, Pneus Chartrand Mécanique, Pneus Express Mécanique, Pneus Bélisle and Touchette Motorsport. For more information, visit grtouchette.com or follow us on LinkedIn.
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Lisa Raffaele
lisa@bubblegumcanada.com | 647-896-0743